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	<title>Technovation Entrepreneur</title>
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	<link>http://www.technovationentrepreneur.com</link>
	<description>The best business advice on the Internet</description>
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		<title>Sales Tax Isn&#8217;t Why Online Retailers Are Killing Your Store</title>
		<link>http://www.technovationentrepreneur.com/2012/05/sales-tax-isnt-why-online-retailers-are-killing-your-store/</link>
		<comments>http://www.technovationentrepreneur.com/2012/05/sales-tax-isnt-why-online-retailers-are-killing-your-store/#comments</comments>
		<pubDate>Wed, 16 May 2012 12:39:00 +0000</pubDate>
		<dc:creator>Lea Strickland</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.technovationentrepreneur.com/?p=2188</guid>
		<description><![CDATA[NEW YORK (TheStreet) -- The media is constantly buzzing about real world retailers being unable to compete against online stores that provide the same merchandise. The stories often focus on the advantage online retailers have in avoiding charging sales taxes. But in reality the advantage isn't all about the taxes: It is often about variety of products, availability, the price, and when you can get the product. <span style="color:#777"> . . . &#8594; Read More: <a href="http://www.technovationentrepreneur.com/2012/05/sales-tax-isnt-why-online-retailers-are-killing-your-store/">Sales Tax Isn&#8217;t Why Online Retailers Are Killing Your Store</a></span>]]></description>
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		<title>Bloomberg Story &#8211; How Universities Fail Women Inventors</title>
		<link>http://www.technovationentrepreneur.com/2012/01/bloomberg-story-how-universities-fail-women-inventors/</link>
		<comments>http://www.technovationentrepreneur.com/2012/01/bloomberg-story-how-universities-fail-women-inventors/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 00:16:48 +0000</pubDate>
		<dc:creator>Lea Strickland</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business plan]]></category>
		<category><![CDATA[Commercialization]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[funding]]></category>
		<category><![CDATA[spin-out]]></category>
		<category><![CDATA[start-up]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[university tech transfer]]></category>
		<category><![CDATA[woman owned business]]></category>
		<category><![CDATA[women entrepreneurs]]></category>
		<category><![CDATA[woomen in science]]></category>

		<guid isPermaLink="false">http://www.technovationentrepreneur.com/?p=2156</guid>
		<description><![CDATA[<p>In an article by Scott Shane entitled How Universities Fail Women Inventors published by Bloomberg/Business Week on December 28, 2011, university technology offices take a blow when it comes to supporting the spin-out of technologies developed by WISE (Women in Science and Engineering) women.  It may be surprising but isn’t all that startling news.  <span style="color:#777"> . . . &#8594; Read More: <a href="http://www.technovationentrepreneur.com/2012/01/bloomberg-story-how-universities-fail-women-inventors/">Bloomberg Story &#8211; How Universities Fail Women Inventors</a></span>]]></description>
				<content:encoded><![CDATA[<p>In an article by Scott Shane entitled How Universities Fail Women Inventors published by Bloomberg/Business Week on December 28, 2011, university technology offices take a blow when it comes to supporting the spin-out of technologies developed by WISE (Women in Science and Engineering) women.  It may be surprising but isn’t all that startling news.  From my experience working with spin-outs, the ratio seems to be 1 woman led scientific team to about 30 men led scientific teams.  In some instances, even when the lead scientist developing the technology was a woman, the “lead” scientist in the team spinning out is nominally a man.</p>
<p>Again based on my anecdotal experience working with spin-out organizations gender is not the determinant of success – in the lab or the business world.  Instead the characteristics that make the difference are:</p>
<p>-          a clear goal related to commercializing your technology, science, research</p>
<p>-          a specific, detailed strategic plan for the research and the business</p>
<p>-          a solid team that includes business expertise (as employees, contractors or consultants)</p>
<p>-          understanding of financial requirements, timing of funds, etc.</p>
<p>-          funding strategy and plan</p>
<p>-          commitment to making it happen</p>
<p>-          willingness to make necessary investment of time and money</p>
<p>-          clear market need, problem to solve</p>
<p>The first obstacle and test of your commitment may be your technology transfer office.  If you can’t overcome that challenge then you may not yet be ready to be in business.  If you look at “discouragement” as the first opportunity to prove you can do it, then it doesn’t matter male or female you may just have what it takes to BE a technology entrepreneur.</p>
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		<title>Goals &#8211; Develop A Marketable Technology</title>
		<link>http://www.technovationentrepreneur.com/2011/12/goals-develop-a-marketable-technology/</link>
		<comments>http://www.technovationentrepreneur.com/2011/12/goals-develop-a-marketable-technology/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 18:20:16 +0000</pubDate>
		<dc:creator>Lea Strickland</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.technovationentrepreneur.com/?p=2105</guid>
		<description><![CDATA[<p>It may be hard to accept, but innovations are as much about the adoption of technology as it is about the invention.  If you create a &#8220;revolutionary&#8221; new technology and no one knows about it or buys it, the revolution will never happen.  Innovation is about how technology (including products and services) change our <span style="color:#777"> . . . &#8594; Read More: <a href="http://www.technovationentrepreneur.com/2011/12/goals-develop-a-marketable-technology/">Goals &#8211; Develop A Marketable Technology</a></span>]]></description>
				<content:encoded><![CDATA[<p>It may be hard to accept, but innovations are as much about the adoption of technology as it is about the invention.  If you create a &#8220;revolutionary&#8221; new technology and no one knows about it or buys it, the revolution will never happen.  Innovation is about how technology (including products and services) change our lives when we use it!</p>
<p>Many companies I have met over the past 10 years have developed some very promising technology.  Most of it is sitting on a shelf collecting dust.  One particular company I met about five years ago had nearly 100 patentable inventions &#8211; some they pursued and filed the patents, others they opted not file a patent on. Whether the item was patented or not, they shared a common characteristic &#8211; not one unit of any of them had ever been sold!</p>
<p>Inventions and the process of inventing &#8211; ideas, research, and development to a &#8220;product&#8221; &#8211; is fun.  It is what life and career are about for many people.  But an invention that the market cannot or will not buy does no one any good.  To give your inventions there &#8220;due&#8221;, they need to be taken to the market place.  They need to change how we live, what we do, and transform our lives on some level.</p>
<p>For many people they are conflicted between wanting to do good and having a profit motive.  These are not mutually exclusive goals.  Making money to produce a product, create jobs, and fund new innovations is a noble thing.  Making money, having profits and funds to contribute to your favorite charity, to invest in the community is a good thing.</p>
<p>Making money is not about greed, taking advantage of others. It is about generating a return on the investment of time, money, and other resources so that society, life, and the world has more opportunity, options, and a better standard of living.</p>
<p>As an inventor, researcher, and/or entrepreneur, making money through a marketable technology should be your goal.  Marketable technologies change the world most often for the better directly and indirectly.</p>
<p>Set your goal to create and develop technology that your market wants, needs, or desires.  Develop answers to questions; solutions to problems; and open doors with things we didn&#8217;t even know could exist.  That is your goal and it is one of the most important contributions you can make to the world. Be innovative. Be an entrepreneur who brings market worthy solutions to your customer! They will thank you for it.</p>
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		<title>Business and Technology &#8211; It Takes Both to Raise Funds</title>
		<link>http://www.technovationentrepreneur.com/2011/12/business-and-technology-it-takes-both-to-raise-funds/</link>
		<comments>http://www.technovationentrepreneur.com/2011/12/business-and-technology-it-takes-both-to-raise-funds/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 05:25:57 +0000</pubDate>
		<dc:creator>Lea A. Strickland</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.technovationentrepreneur.com/?p=2097</guid>
		<description><![CDATA[<p>Yesterday I heard from a company that I had been speaking with about services related to raising funds.  They are an early stage technology company definitely in the bootstrap the funding stage.  After discussing their goals to obtain research funding from the government and to ultimately pursue private investors, we set a date and <span style="color:#777"> . . . &#8594; Read More: <a href="http://www.technovationentrepreneur.com/2011/12/business-and-technology-it-takes-both-to-raise-funds/">Business and Technology &#8211; It Takes Both to Raise Funds</a></span>]]></description>
				<content:encoded><![CDATA[<p>Yesterday I heard from a company that I had been speaking with about services related to raising funds.  They are an early stage technology company definitely in the bootstrap the funding stage.  After discussing their goals to obtain research funding from the government and to ultimately pursue private investors, we set a date and time to get started on writing proposals for an upcoming government grant (deadline just two weeks away) and for outlining a business plan.</p>
<p>Today they e-mailed to let me know that they have decided to focus on the technology and work on the &#8220;business stuff later&#8221;. They believe they will be able to fake or gloss over (my words) the commercialization, market, and financial information.  Wrong!</p>
<p>Investors invest in technology AND the business model. They invest in the team leading the company and on the potential return that the technology and the business have.  Average technology with a great leadership team, solid market potential and an understanding of business gets funded.  Great technology without a business plan, clear market, and an average leadership team are unlikely to be funded.</p>
<p>So which would you prefer to be a great technology without the business behind it or a good technology with a great business model, plan and leadership team? I know who I&#8217;ll invest in.</p>
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		<title>One Percent Success Rate: Perpetuating Failed Models</title>
		<link>http://www.technovationentrepreneur.com/2011/07/one-percent-success-rate-perpetuating-failed-models/</link>
		<comments>http://www.technovationentrepreneur.com/2011/07/one-percent-success-rate-perpetuating-failed-models/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 16:49:39 +0000</pubDate>
		<dc:creator>cyn</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Commercialization]]></category>
		<category><![CDATA[Government]]></category>
		<category><![CDATA[Government Grant and Contracts]]></category>
		<category><![CDATA[Sectors]]></category>

		<guid isPermaLink="false">http://www.technovationentrepreneur.com/?p=2088</guid>
		<description><![CDATA[<p>Each time I hear the statistic quoted that only one percent of the start-up businesses advised by government small business programs succeed (99% of them fail), I cringe. No other &#8220;industry&#8221; would be allowed to continue with a &#8220;success rate&#8221; that abysmal.</p> <p>The truth of the matter lies in the &#8220;business model&#8221; of government in business, in <span style="color:#777"> . . . &#8594; Read More: <a href="http://www.technovationentrepreneur.com/2011/07/one-percent-success-rate-perpetuating-failed-models/">One Percent Success Rate: Perpetuating Failed Models</a></span>]]></description>
				<content:encoded><![CDATA[<p>Each time I hear the statistic quoted that only one percent of the start-up businesses advised by government small business programs succeed (99% of them fail), I cringe. No other &#8220;industry&#8221; would be allowed to continue with a &#8220;success rate&#8221; that abysmal.</p>
<p>The truth of the matter lies in the &#8220;business model&#8221; of government in business, in which businesses are being advised and provided programs by well-meaning and well-intentioned &#8220;advisors&#8221; who rarely have experience in start-ups, small business, or the type of business issues that these fledging and/or struggling businesses need help with. So with few exceptions, the true issue is that the businesses are not being given the real picture and current, timely, relevant insight into what it means to be in business, run a business, and compete in the real-time of the day-to-day world they operate in under the realities and circumstances of today&#8217;s competitive, technological environment.</p>
<p>The well-intentioned and experienced government advisors and ancillary programs used to support the business start-ups are as entrenched and rooted in established programs as any other part of the government (It is, after all, &#8220;the government&#8221;). Big business and textbook methods are all too frequently used to lecture and provide seminars to would-be entrepreneurs and business owners. Textbooks, case studies, and corporate answers are cumbersome, time consuming, and burdensome to individuals and entities that are in need of innovative business models, quick turnarounds, fast answers, and practical solutions. These new businesses are cash strapped, time constrained and need savvy insights into how to market on the Internet and build a &#8220;buzz&#8221; about their brand. They aren&#8217;t interested in hearing why no one will do business with you because you are &#8220;too young,&#8221; &#8220;a woman,&#8221; or any other stereotype that is being played on the ol&#8217; eight track of how business used to be done.</p>
<p>Not every governmental office or advisor &#8220;doesn&#8217;t get it&#8221; but too many of them don&#8217;t. Oh, and then there are the ones who are there to get it for themselves; this is the second category of government advisors my clients have encountered: The ones volunteering with the government so they can find the clients for their daytime company and the product or service they have to sell. The &#8220;day job&#8221; with the government is the SIDELINE! Talk about conflicts of interest! You may be a volunteer, but that doesn&#8217;t mean this is a marketing opportunity for your business!</p>
<p><strong>Back to the Businesses that Need Advice: Improving Success Rates</strong></p>
<p>The success and capitalization of these companies are dependent upon the ability to make things happen quickly, do business well, find answers, take action, and get things right the first time. They are eager to learn and need content and programs that work.</p>
<p>Programs and <a href="http://r20.rs6.net/tn.jsp?llr=geilt5dab&amp;et=1106766373660&amp;s=0&amp;e=001CDdJq6RIkrzyt0lKHHA3KMVEBLvLcgc-eJPzSyGyA__YKN0Z8I3FaQCBxyYShfWHWKzJ6octA4BEoCrerpOnQAMVcPGIQ7hSlUiCejbWVtOL20C7rt3QAQw7aXuvJtAkbp22KND4an-XcJZiFvcro8b_QAHm7e2WUeuoqR6Pg_b2A5DPDNMAAwtGKlKITAj0R7Xu8KiqKxljcRJXwA_z9utQTW7dNU3x" target="_blank">workshops </a>have to be formulated to teach business owners and entrepreneurs what they have to know and do now. What it means to be in business, what they have to do to make sales, what numbers mean, and where the numbers come from. Performance becomes the ability to be fully capitalized because the business becomes the source of capitalization earlier and the business is capable of working effectively and efficiently to preserve the limited capital it has available in the early stages.</p>
<p><strong>Government Isn&#8217;t the Answer for Starting Small or Big Businesses &#8230; or Bailing Them Out</strong></p>
<p>Government advice and programs cannot provide the ultimate answers for small or big businesses. Certainly, providing entrenched and antiquated content that has demonstrated an inability to generate success is not the mechanism to achieving different results. Change is definitely needed if a different result is desired, and more businesses are to succeed and stay in business in their first five years (and beyond). Looking to lessons learned and to successful entrepreneurs and <strong><a href="http://r20.rs6.net/tn.jsp?llr=geilt5dab&amp;et=1106766373660&amp;s=0&amp;e=001CDdJq6RIkrzyt0lKHHA3KMVEBLvLcgc-eJPzSyGyA__YKN0Z8I3FaQCBxyYShfWHWKzJ6octA4BEoCrerpOnQAMVcPGIQ7hSlUiCejbWVtOL20C7rt3QAQw7aXuvJtAkAQmsdde3b9U9F96kSByQYWPZ3jgzrrF2i2cIAyeh6Jg=" target="_blank">innovative programs </a></strong>is definitely part of the change that is needed to revive the economy. The question is: Are start-ups and new businesses, as well as the established systems, truly ready to change or just willing to talk about it? Change requires actions different from those previously taken. So far, there&#8217;s a whole lot of talk and a lot less action.</p>
<p>The problem with creating meaningful change stems from a need for a platform or a foundation for building the change. The basis for change arises out of the dissatisfaction with the current state of things, whatever they may be. But along with that dissatisfaction comes a need to hold onto something familiar and not leave everything we have known behind &#8230; so change ends up not being radical, or progressive, but an incremental process, often bringing with it the burdens of the system it seeks to break free from.</p>
<p>Corporations with the penchant for change initiatives and program after program for &#8220;innovation&#8221; find themselves to be the casualties of the unending desire to change and the inability to successfully innovate. The spirit is often all too wiling to pursue &#8220;change&#8221; and &#8220;innovation,&#8221; only to find the body unwilling or incapable due to a physical incapacity to change. Having worked in Fortune 500 organizations, it is institutionally built into the systems to protect the infrastructure through the CYA (cover your assets) mentality.</p>
<p>For instance, one past project that I had the experience of watching seemed to be just what was needed: The creation of a streamlined financial reporting and forecasting tool with just-in-time, real-time management information. The requirements for this tool came from top executives, with specific metrics they wanted calculated and measured. Very few metrics had been selected-only the most meaningful, and the list was literally a single page of financial information. Eureka! The light had been seen! Then, as all things must buckle under the weight of a big corporation, each layer of management said &#8220;But what if they ask for this too later?&#8221; &#8230; and suddenly one page of information, one page of stream-line glory became 1.3 billion pieces of data that had to be collected and calculated, sorted, and manipulated. We were back to producing all the numbers from the old system in a new system that was cobbled together in a less efficient manner because it had been a prototype for a new way of business, an innovation that was killed by the entrenched processes and approaches of &#8220;We&#8217;ve always had this piece of information and although we never use it, what if we want to sometime &#8230; &#8221;</p>
<p>Government and large corporations have been and continue to move forward under momentum, sometimes despite themselves. They have been set in motion and until some unexpected force changes the rules and becomes the immovable object,the course will not and does not change. Even when giants stumble and fall, even when industries tumble and collide with reality, everyone hangs on to the way it has been and says &#8220;No. We cannot allow it to change.&#8221;</p>
<p>So government will continue to attempt to guide small businesses in how to do business. Government will continue to compete with the small businesses it is attempting to encourage to succeed. Government will now become big business through its operations, its stake in industries, and its so-called regulations and oversight of the companies it funds, regulates, and/or otherwise has managed to reach into on the behalf of the taxpayer.</p>
<p>The companies the government advises through its small business programs have a one percent success/survival rate. If those were cars manufactured and put on the road, it would be criminal. Well, now that the government is in the automotive business, let&#8217;s just hope they will be more successful at manufacturing cars than they have been at producing businesses.</p>
<p>Author: Lea A. Strickland, MBA CMA CFM CBM GMC</p>
<p>Copyright ©2009 F.O.C.U.S. Resource, Inc.</p>
<p>All Rights Reserved</p>
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		<title>GROW STRONG – The Grant Proposal Plan It Out Think It Through</title>
		<link>http://www.technovationentrepreneur.com/2011/07/grow-strong-the-grant-proposal-plan-it-out-think-it-through/</link>
		<comments>http://www.technovationentrepreneur.com/2011/07/grow-strong-the-grant-proposal-plan-it-out-think-it-through/#comments</comments>
		<pubDate>Thu, 21 Jul 2011 18:39:10 +0000</pubDate>
		<dc:creator>Lea Strickland</dc:creator>
				<category><![CDATA[FREE Program Resources]]></category>
		<category><![CDATA[GROW STRONG]]></category>

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		<description><![CDATA[<p>Grow Strong &#8211; The Grant Proposal Plan It Out Think It Through (pdf)</p> ]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.technovationentrepreneur.com/wp-content/uploads/2011/07/Grow-Strong-The-Grant-Proposal-Plan-It-Out-Think-It-Through.pdf">Grow Strong &#8211; The Grant Proposal Plan It Out Think It Through</a> (pdf)</p>
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		<title>RUN WELL – Doing Business with the Government</title>
		<link>http://www.technovationentrepreneur.com/2011/07/run-well-doing-business-with-the-government/</link>
		<comments>http://www.technovationentrepreneur.com/2011/07/run-well-doing-business-with-the-government/#comments</comments>
		<pubDate>Thu, 21 Jul 2011 18:38:31 +0000</pubDate>
		<dc:creator>Lea Strickland</dc:creator>
				<category><![CDATA[FREE Program Resources]]></category>
		<category><![CDATA[RUN WELL]]></category>

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		<description><![CDATA[<p>Run Well Doing Business with the Government (pdf)</p> ]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.technovationentrepreneur.com/wp-content/uploads/2011/07/Run-Well-Doing-Business-with-the-Government.pdf">Run Well Doing Business with the Government</a> (pdf)</p>
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		<title>START SMART &#8211; Legal Entity Options</title>
		<link>http://www.technovationentrepreneur.com/2011/07/start-smart-legal-entity-options/</link>
		<comments>http://www.technovationentrepreneur.com/2011/07/start-smart-legal-entity-options/#comments</comments>
		<pubDate>Thu, 21 Jul 2011 18:37:28 +0000</pubDate>
		<dc:creator>Lea Strickland</dc:creator>
				<category><![CDATA[FREE Program Resources]]></category>
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		<description><![CDATA[<p>START SMART Legal Entity Options (pdf)</p> ]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.technovationentrepreneur.com/wp-content/uploads/2011/07/START-SMART-Legal-Entity-Options.pdf">START SMART Legal Entity Options</a> (pdf)</p>
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		<title>Customer-Focused Innovation</title>
		<link>http://www.technovationentrepreneur.com/2011/05/customer-focused-innovation-3/</link>
		<comments>http://www.technovationentrepreneur.com/2011/05/customer-focused-innovation-3/#comments</comments>
		<pubDate>Mon, 16 May 2011 13:26:06 +0000</pubDate>
		<dc:creator>Lea Strickland</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Customers/Marketing]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Topics]]></category>

		<guid isPermaLink="false">http://www.technovationentrepreneur.com/?p=1870</guid>
		<description><![CDATA[<p>As researchers, scientists and inventors, we are often caught up in ideas and their potential.As researchers, scientists and inventors, we are often caught up in ideas and their potential. We think about concepts we are interested in and how they can be practically applied. We think about the changes we can make, and see <span style="color:#777"> . . . &#8594; Read More: <a href="http://www.technovationentrepreneur.com/2011/05/customer-focused-innovation-3/">Customer-Focused Innovation</a></span>]]></description>
				<content:encoded><![CDATA[<p>As researchers, scientists and inventors, we are often caught up in ideas and their potential.As researchers, scientists and inventors, we are often caught up in ideas and their potential. We think about concepts we are interested in and how they can be practically applied. We think about the changes we can make, and see opportunities in the fields of research that excite us. We think we have the best ideas and that those ideas will be great technology and products. We see how these items can change the way the world lives. As we explore the ideas and our research proceeds, we see more and more potential.</p>
<p><strong>Ask the Customer</strong></p>
<p>What we forget about or overlook in the excitement of discovery is simple and complex: So what? Who cares? What does the customer really want? When it comes down to the bottom line of commercializing research or technology, it is rarely about how innovative the product is. It may in fact be a &#8220;better mousetrap,&#8221; but if the old mousetraps work for the marketplace, the customer, then they may decide they don&#8217;t need a better one. Your mousetrap may be more innovative; it may be the best mousetrap ever designed; it may also require users to do something differently. It may, in other words, solve a problem that no one really has, andthe old mousetraps work just fine. They are cheap, easy, and do the job.</p>
<p>The customer says to you and your new mousetrap: &#8220;So what? The one I have works just fine. Who cares that the new design is &#8220;better&#8221;? I just need one that works.&#8221;</p>
<p><strong>Of Diapers and Mousetraps</strong></p>
<p>A new disposable diaper was launched in the marketplace this year (2010). The new diaper is more absorbent, thinner and easier to use-but much more expensive. The marketplace has not rushed to the store to buy the &#8220;better&#8221; diaper. In the current economy, the increased cost has not overcome that the current diapers are &#8220;good enough&#8221; for the customer. The marketplace says &#8220;Great idea &#8230; but too expensive,&#8221; which is bad news for a great idea.</p>
<p>Based upon the lack of market adoption (usage by the customer) of this new innovative diaper, many business experts and commentators say that innovation is over and that price is once again &#8220;king.&#8221; I don&#8217;t necessarily agree. Innovation for the sake of introducing a new retail product may no longer be an easy sale, but innovating to solve a real market problem and improve products that still need improvement, and understanding what the customer wants is still the key. Innovation will continue to be needed, but it must be done with an understanding of the customer and in the context that it is not innovation at any price. Innovation for the customer is the bottom line.</p>
<p><strong> </strong></p>
<p><strong>Innovation for the Customer: Value for the Price</strong></p>
<p>Particularly in this price-sensitive economy, companies must become more focused on the consumer. They need to understand the value for the dollar in deciding which good ideas to pursue, how much to invest, timing, and the price the market can pay-or is willing to pay-for the innovation.</p>
<p>For decades, cost and price have been part of the equation in introducing new products, developing new technology and seeking alternative solutions to existing problems. However, in the last 10-20 years, the cost/price/value element of new product development has been less prominent in the analysis, because consumers and businesses had the ability to purchase and spend pretty much what they wanted, on whatever they wanted. Now for most individuals and organizations, spending is a concern. &#8220;How much for what and why do I need it?&#8221; comes into the buying decision on a daily basis, because the economy, credit constraints, job losses and overall perception about the future is more pessimistic than it has been for decades.</p>
<p><strong>Time for Innovation</strong></p>
<p>In a down economy, there is room for innovation, new ideas, new products and new technology. However, they must be customer focused. They must solve a pressing problem, and must be created for customers who are willing and able to pay for the innovation at a price that includes profit. Moving research from the lab to the marketplace will require an in-depth, carefully researched understanding of the customer and what they want to buy.</p>
<p>It is always time for innovation; however, it is also time to return to the sound business practice of understanding how innovation can be applied to solve a pervasive consumer need. The days of innovation for innovation&#8217;s sake are the &#8220;good ol&#8217; days.&#8221; Today we innovate to solve problems, meet needs and answer the questions: &#8220;So what? Who Cares? How much is it worth?&#8221; &#8211; to the customer.</p>
<p>Author: Lea A. Strickland, MBA CMA CFM CBM GMC</p>
<p>Copyright ©2010 F.O.C.U.S. Resource, Inc.</p>
<p>All Rights Reserved</p>
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		<title>Budgets, Cash Management and Cost Avoidance: Saving on the Wrong Things Can Cost You</title>
		<link>http://www.technovationentrepreneur.com/2011/05/budgets-cash-management-and-cost-avoidance-saving-on-the-wrong-things-can-cost-you/</link>
		<comments>http://www.technovationentrepreneur.com/2011/05/budgets-cash-management-and-cost-avoidance-saving-on-the-wrong-things-can-cost-you/#comments</comments>
		<pubDate>Mon, 16 May 2011 13:17:00 +0000</pubDate>
		<dc:creator>Lea Strickland</dc:creator>
				<category><![CDATA[Articles]]></category>
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		<guid isPermaLink="false">http://www.technovationentrepreneur.com/?p=1867</guid>
		<description><![CDATA[ <p>As individuals and businesses, during times of economic downturns and tight cash flows, we naturally fall into patterns of managing our pennies and dollars. We look to cut costs. We analyze our processes to avoid spending on &#8220;unnecessary&#8221; items and we put off doing things that can wait, are &#8220;nice to do&#8221; not &#8220;need <span style="color:#777"> . . . &#8594; Read More: <a href="http://www.technovationentrepreneur.com/2011/05/budgets-cash-management-and-cost-avoidance-saving-on-the-wrong-things-can-cost-you/">Budgets, Cash Management and Cost Avoidance: Saving on the Wrong Things Can Cost You</a></span>]]></description>
				<content:encoded><![CDATA[<div>
<p>As individuals and businesses, during times of economic downturns and tight cash flows, we naturally fall into patterns of managing our pennies and dollars. We look to cut costs. We analyze our processes to avoid spending on &#8220;unnecessary&#8221; items and we put off doing things that can wait, are &#8220;nice to do&#8221; not &#8220;need to do,&#8221; and generally guard what cash we have. The problem then becomes our definitions of &#8220;unnecessary,&#8221; &#8220;nice to do&#8221; and &#8220;things that can wait&#8221;.</p>
<p><strong> </strong></p>
<p><strong>Timing and Necessity</strong></p>
<p>When we look at our budgets and the expenditures we are making or plan to make, we are essentially making trade-offs. We can do option A, B and C or projects F and G. We can invest in marketing and training or we can buy a new piece of equipment or make payroll. Budgets are always about the plan we have for those trade-offs (in good times and bad; we just have more or less resources to allocate). So when it comes time to make those trade-off decisions and times are tough, tight or even desperate, it becomes harder to evaluate the options and find a balance between NOW and sometime in the future. Between getting through TODAY and framing decisions in the context of today plus the future impact.</p>
<p>In a recent workshop, a participant (let&#8217;s call him Jack) asked about how he could have done things differently. He was trying to work with one of his outside advisors, let&#8217;s say it was his attorney. He didn&#8217;t understand what the attorney tried to explain to him; in fact this was the third attorney the firm had provided to handle his company&#8217;s needs. Jack wasn&#8217;t sure the law firm had all the information, but &#8220;to save money&#8221; he didn&#8217;t want to meet with the new attorney and Jack didn&#8217;t want to call on another advisor whom he would also have to pay an hourly rate to oversee the project and talk with the attorney. Time was of essence on the project and budgets were tight. The attorney proceeded as Jack had directed without meeting with Jack first. Then Jack sent the attorney some more information. Then the attorney realized that a key document that Jack referred to wasn&#8217;t in the file.</p>
<p>So the attorney made the request for the missing document. (Now keep in mind this is the third attorney from the firm that has worked with Jack). The law firm has passed all previous correspondence from one attorney to the other, to the other. A short conversation with the latest attorney could ensure that the lawyer has everything relevant to the issue and a clear understanding of the deliverable, but being pennywise and fee foolish, Jack decides that it is less costly to not meet with the new attorney and let the work proceed.</p>
<p>The attorney went to work on the agreement that was needed based upon the available information. After numerous hours of working on the document, it was sent to Jack, who happily presented the agreement to the other party &#8230; only to find out it didn&#8217;t contain critical information on intellectual property rights in addition to few other items that were crucial negotiation points. Jack was irate that the attorney didn&#8217;t deal with those items appropriately, and he had a substantial invoice for an unusable document and a delay in making a deal.</p>
<p><strong>Who Is Responsible for the Oversight?</strong></p>
<p>In this example, who is at fault for the right information not getting into the agreement: The attorney who relied on the limited information that Jack provided, or Jack, who wouldn&#8217;t meet with the attorney to make sure the deliverable was clear and all the relevant information was provided to the attorney? The attorney? The client? Both?</p>
<p>When it comes down to the bottom-line the business owner is accountable for his decision to save money and not meet with the attorney to make sure there was a clear understanding of what was needed. A 30 minute investment of time spent talking to the new attorney would have ensured that the major points at least were covered&#8230;and if they weren&#8217;t them the attorney would have been accountable for the errors.</p>
<p><strong>Penny and Deliverable Savvy</strong></p>
<p>Sometimes to save money you have to invest money. As a business owner or an individual, you weigh the risk of investing an extra half hour, hour or several hours to make sure something is done right the first time, versus having to have it done again&#8230;and again&#8230;and again. Sometimes the investment is visible &#8211; how much you will spend to meet with the new attorney. Sometimes it is less obvious when it is utilizing the time of existing employees who are paid a salary and repeat a task over and over again until it is right.</p>
<p>When we look at decisions to decide what is &#8220;necessary&#8221; to do. It is important, even critical, to make sure you are looking at all the variables and the impact of not getting something right. If you are deciding whether to do something in-house or outsource, you have to consider the impact the project/activity will have on total operations, what degree of control you need to be sure it is &#8220;right&#8221;, and the total costs will you spend more time coordinating with an vendor than if you were managing the project in-house? Will quality, delivery, and other aspects differ in-house versus outsourced? Do you even know?</p>
<p>The impact of saving money is significant. A dollar saved is one you don&#8217;t have to earn. Avoiding costs is also a good strategy, but not at the expense of getting the right deliverable. Do it once. Do it right. Will always be a better investment than having to do a task over, and over, and over again.</p>
<p>Author: Lea A. Strickland, MBA CMA CFM CBM GMC</p>
<p>Copyright ©2010 F.O.C.U.S. Resource, Inc.</p>
<p>All Rights Reserved</p>
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